These Are The Merit Beauty Products Actually Worth Buying

I am, however, always looking for simplemakeupsolutions that help to keep my routine pared down without sacrificing on quality. So when I first heard aboutMerit Beautymy interest was instantly piqued. I was further intrigued when I found out that the brand is helmed by Katherine Power, who previously founded the skin care line Versed, the wine startup Avaline andWho What Weara fashion and lifestyle website and clothing brand. She’s highly regarded as a person with trustworthy judgment in the style and beauty realm and has impeccable taste. She consistently works with people who are at the top of their field, like celeb estheticianLater.further bolstering the brand’s credibility.

Merit is branded as a minimalist’s beauty line, providing shoppers with everything they need and nothing they don’t. It started out with only 10 products in its lineup — presumably everything you need for a gorgeous, glowing face in just five minutes — but has now expanded to include more skin care and makeup offerings.

After trying out pretty much all of Merit’s products, I can officially say that I’m hooked. I use them daily and love how quickly and easily they give my skin a natural, flawless glow. The line gives you an effortlessly put-together appearance without feeling caked on, overly formal or greasy. Best of all, the reasonable price point makes it easy to stock up on my favorites, like the lip tint or cheek balm.

All of the products are formulated to be skin-forward, and are full of plant-based ingredients like antioxidants, squalane and vitamin B5. I was especially excited to try them out because they’ve also been designed to be safe for acne-prone, sensitive and reactive skin like mine. So not only are you getting lovely coverage from the makeup itself, but you’re nourishing the overall health of your skin as well. All of their products are vegan, cruelty-free andLeaping Bunny-certifiedas well as EU compliant and designatedClean at Sephora. Merit says it is also committed to eliminating as much virgin plastic as possible from its lineup of products and uses shipment packaging that is recyclable, reusable or biodegradable.